At the moment, about 40% of our ingredients come from residual flows. For the CO₂ emissions of upcycled versus virgin raw materials , 30-50% less emissions are now calculated. The production process to upcycle the raw materials does of course cost energy and it also has to be transported, so that also costs emissions. However, no new raw materials are used for upcycled ingredients, which means it has a significant positive impact

We produce almost everything in the Netherlands and two products in Italy . All our ingredient suppliers are European and know the origin and extraction of their ingredients. About 90% comes from Europe , but for some - such as Kakadu plum and Shea butter - that is not possible. In those cases we opt for CO₂ compensation and collaboration with social or local initiatives or wild picking.

If we have the choice for organically certified , we choose that! If there is no certificate, we check whether they produce according to organic guidelines. Currently, our products are at least 85% organic. Officially, we are allowed to call it organic, but because it is not 100%, we do not claim this to avoid confusion.

Did you know that the main ingredient in many cosmetics is 'aqua'? That means that about 60-90% of your product consists of water. It does not harm, but also does nothing for your skin. Microplastics are also often added as a cheap filler. Our products consist of only active ingredients . Powerful, rich products that you only need to use a little of!

Our glass packaging is made from Miron Violet glass from Germany and the Czech Republic, which protects the contents and extends the shelf life. This glass consists of 50% recycled material and is 100% recyclable in the bottle bank . Its production causes more than 50% less emissions than standard glass.

For good recycling, mono-material (1 type) plastic is important. Our pumps are made of PP plastic , and despite intensive search for a more environmentally friendly alternative, there is no better alternative due to the use of oils. Fortunately, PP is easily recyclable ! Therefore, throw the cap/pump separately with the plastic waste.

Our sunscreen comes in a 100% recycled mono-material tube, fully recyclable and circular when separated (that's where you come in!). The plastic comes from the Netherlands, which limits CO₂ emissions. The tubes are produced in Wormerveer by a factory that uses 100% green energy and is zero-waste.

Packaging is one of the biggest polluters in the beauty industry. Unnecessary material creates extra waste. That is why we leave out the extra box when ordering via our site. Not always easy, because all information has to fit on the label - but we often do not choose the easy, but most sustainable way!

Our lip balms come in full cardboard tubes , sourced from Asia. We have searched hard for a cardboard option from Europe, but have not been able to find one yet. We strongly prefer cardboard over plastic, so we have chosen this option. Recycle the tube with the paper waste!

Since the end of 2024, our washcloths are made with care by Boro Atelier from ecological, unbleached cotton . This unique social textile studio and natural dye house in Amsterdam focuses on burnout recovery and circular production. Local, social and circular – a match made in heaven!

If we can't source ingredients locally or through upcycling, we consider other social aspects. For example, our shea is wild-harvested in Uganda. The company supports women affected by war. And organic castor oil from India, sourced from a family business that works with small-scale farmers .

We donate 1% of our gross turnover to the Plastic Soup Foundation each year to support their important research into microplastics . Indirectly, you also contribute by ordering from us! The Plastic Soup Foundation has already achieved great successes with their donations in shaping new legislation and tackling deliberate microplastic polluters.

We are part of a circular pumpkin chain project in which we will make the Pumpkin Seed Oil for our Pumpkin Serum from residual flows of Dutch pumpkins . This way we can replace the virgin variant with our own upcycled version! We work together with Varta Research Laboratory and EdelKraft, an organic natural oil press company. We were on BinnensteBuiten on NPO3 with it at the end of January.

The aim of this collaboration is to create a realistic business model for farmers and processors of residual flows from legumes . Our goal is to extract useful ingredients from legumes and convert them into cosmetic-grade active oils and juices. By making residual flows commercially attractive for both suppliers and processors, we accelerate the integration of upcycled ingredients in our and other skin care products.

Together with The Upcycled Beauty Company, Arkive, Collateral Projects and Weboxit we are working on an innovation to create a 100% circular beauty product . This means that not only the formula, but also the glass jar, the box and the label are designed completely circular.

The result? A completely circular skincare product that raises the standard in the beauty industry to a higher level. Will we succeed? We will share the results in early 2026!